CLIENT: Schibsted
DATE: 2022
INDUSTRY: Media
ROLE: Senior Product Designer
Project Overview
Multi-Factor Authentication (MFA) adds an essential layer of security by requiring users to verify their identity using multiple methods, such as a password combined with a one-time code. Recognizing the need for stronger safeguards, Schibsted integrated MFA across major platforms like Finn, Blocket, and various news outlets. This implementation secures user data, protects transactions, and ensures compliance with data protection regulations. By reducing the risk of phishing and fraud, MFA plays a crucial role in strengthening user trust and safeguarding the integrity of Schibsted’s digital services.
Multi-Factor Authentication (MFA) adds an essential layer of security by requiring users to verify their identity using multiple methods, such as a password combined with a one-time code. Recognizing the need for stronger safeguards, Schibsted integrated MFA across major platforms like Finn, Blocket, and various news outlets. This implementation secures user data, protects transactions, and ensures compliance with data protection regulations. By reducing the risk of phishing and fraud, MFA plays a crucial role in strengthening user trust and safeguarding the integrity of Schibsted’s digital services.
Design Challenges: Balancing Security and Usability
Integrating MFA into Schibsted’s platforms posed several challenges, primarily focused on enhancing security without disrupting the user experience. A key obstacle was ensuring user acceptance of the new system. To address this, our team of product designers, UX writers and project managers launched targeted communication strategies, educating users on the benefits of MFA and highlighting its role in protecting their data and transactions.
We also had to ensure the solution met strict regulatory compliance without adding unnecessary friction. This required rigorous planning to meet the diverse legal standards and language preferences in regions like Norway, Sweden and Finland, ensuring the system was localized for each market.
Integrating MFA into Schibsted’s platforms posed several challenges, primarily focused on enhancing security without disrupting the user experience. A key obstacle was ensuring user acceptance of the new system. To address this, our team of product designers, UX writers and project managers launched targeted communication strategies, educating users on the benefits of MFA and highlighting its role in protecting their data and transactions.
We also had to ensure the solution met strict regulatory compliance without adding unnecessary friction. This required rigorous planning to meet the diverse legal standards and language preferences in regions like Norway, Sweden and Finland, ensuring the system was localized for each market.
Clear, concise communication was essential to ensure users fully understood and adopted the new security measures. To achieve this, we worked closely with UX writers to craft messages that were both easy to understand and engaging. Drawing on my background in journalism, I helped ensure the content was accessible across different markets, making the MFA process easy to use, regardless of language or regional differences.
Conclusion
The MFA integration successfully enhanced security across Schibsted’s brands without sacrificing user experience. By embedding clear, intuitive communication and thoughtful design, we ensured that the process was intuitive, building both user trust and platform security. This project demonstrated that robust security can be achieved while maintaining simplicity, offering valuable protection without compromising ease of use.