BRUNO LOFRETA
Worked With
SENIOR PRODUCT DESIGNER
Oslo, Norway
bruno.lofreta@gmail.com
+47 9301 9197
Oslo, Norway
bruno.lofreta@gmail.com
+47 9301 9197
Schibsted • Telia Finland • Technip FMC
Frontline PLC • INEOS Inovyn • IPF Digital
Cargotec • Flex LNG • Torvald Klaveness
Jeld-Wen • Evolution Well Service • Worley
Frontline PLC • INEOS Inovyn • IPF Digital
Cargotec • Flex LNG • Torvald Klaveness
Jeld-Wen • Evolution Well Service • Worley
Education
Skills
UNIVERSITY OF TAMPERE
MA in Media Management
Minor: Human-Computer Interaction
Thesis Focus: Lean Startups
2013 - 2018
FACULDADE CÁSPER LÍBERO
BA in Social Communication
Thesis Focus: Publication Design
2005 - 2008
MA in Media Management
Minor: Human-Computer Interaction
Thesis Focus: Lean Startups
2013 - 2018
FACULDADE CÁSPER LÍBERO
BA in Social Communication
Thesis Focus: Publication Design
2005 - 2008
Design Management
Agile & Lean Methodologies
Data Visualization
Industrial Applications
User Research & Testing
Design Systems
User Interface Design
Design Audit
Mentoring Designers
Building Design Processes
Poster & Graphic Design
Agile & Lean Methodologies
Data Visualization
Industrial Applications
User Research & Testing
Design Systems
User Interface Design
Design Audit
Mentoring Designers
Building Design Processes
Poster & Graphic Design
Experience
Arundo Analytics
Senior Product Designer
Oslo, Norway
July 2022 - Present
Senior Product Designer
Oslo, Norway
July 2022 - Present
Managing Design Processes and Project Timelines
With a focus on the product vision, I drive the seamless integration of design into project timelines while nurturing a user-centered approach through iterative design processes. Proactively addressing risks, I ensure the successful development and delivery of digital solutions in collaboration with leadership and project managers.
Delivering Tangible Value to Client Businesses
I collaborate with leading clients in the heavy asset and advanced analytics industries, such as Technip Energies and INEOS Inovyn, utilising modern design thinking methodologies to build digital solutions that unlock sustainable business value from their industrial data.
Fostering Growth and Development in Designers
I support the development of junior designers by guiding them through tough challenges for data-intensive industrial applications. In addition, I actively recruit, select, and onboard new designers in order to nurture an active and skilled design team.
With a focus on the product vision, I drive the seamless integration of design into project timelines while nurturing a user-centered approach through iterative design processes. Proactively addressing risks, I ensure the successful development and delivery of digital solutions in collaboration with leadership and project managers.
Delivering Tangible Value to Client Businesses
I collaborate with leading clients in the heavy asset and advanced analytics industries, such as Technip Energies and INEOS Inovyn, utilising modern design thinking methodologies to build digital solutions that unlock sustainable business value from their industrial data.
Fostering Growth and Development in Designers
I support the development of junior designers by guiding them through tough challenges for data-intensive industrial applications. In addition, I actively recruit, select, and onboard new designers in order to nurture an active and skilled design team.
Schibsted
Senior Product Designer
Oslo, Norway
Jan 2022 - July 2022
Senior Product Designer
Oslo, Norway
Jan 2022 - July 2022
Enhancing User Convenience with Schibsted Account Page
As a Senior Product Designer on the User Foundations team, I partnered with cross-functional unities and different media outlets to build the new Schibsted account page. This page empowers users of services like Aftenposten, Finn and VG to securely log in, manage their data, and make payments.
UX Review and Recommendations for MFA Flows
In collaboration with UX writers and researchers, I reviewed user flows and made recommendations to improve the overall user experience of Schibsted's MFA and 2FA pages, with a focus on enhancing usability, security, and accessibility.
Optimizing Interface through User Behavior Insights
Alongside product managers and other designers, I analysed the results of usability tests to gain valuable insights into user behavior and preferences, leading to iterative design enhancements and an optimised interface of the Schibsted account page.
As a Senior Product Designer on the User Foundations team, I partnered with cross-functional unities and different media outlets to build the new Schibsted account page. This page empowers users of services like Aftenposten, Finn and VG to securely log in, manage their data, and make payments.
UX Review and Recommendations for MFA Flows
In collaboration with UX writers and researchers, I reviewed user flows and made recommendations to improve the overall user experience of Schibsted's MFA and 2FA pages, with a focus on enhancing usability, security, and accessibility.
Optimizing Interface through User Behavior Insights
Alongside product managers and other designers, I analysed the results of usability tests to gain valuable insights into user behavior and preferences, leading to iterative design enhancements and an optimised interface of the Schibsted account page.
Arundo Analytics
Product Designer
Oslo, Norway
Mar 2020 - Dec 2021
Product Designer
Oslo, Norway
Mar 2020 - Dec 2021
Empowering Industrial Data Analytics with User-Centric Design
Worked with product managers and software engineers to guide our team's approach to UX and UI best practices in the heavy assets industry, and ensure that we deliver top-quality digital solutions that bring value to customers utilizing industrial data analytics solutions.
Enhancing User Experience for Petrochemical Plants
Led the design of the end-to-end user experience and interface for SPYRO for Asset Management (SAM), a digital solution created in partnership with Technip Energies that employs predictive analytics to optimize production efficiency in petrochemical plants.
Optimizing Data Visualization in Edge Manager
Leveraged the best data visualization techniques to oversee the design of Edge Manager, a platform that empowers the deployment of machine learning models and delivers robust monitoring of system health, performance, and model precision.
Worked with product managers and software engineers to guide our team's approach to UX and UI best practices in the heavy assets industry, and ensure that we deliver top-quality digital solutions that bring value to customers utilizing industrial data analytics solutions.
Enhancing User Experience for Petrochemical Plants
Led the design of the end-to-end user experience and interface for SPYRO for Asset Management (SAM), a digital solution created in partnership with Technip Energies that employs predictive analytics to optimize production efficiency in petrochemical plants.
Optimizing Data Visualization in Edge Manager
Leveraged the best data visualization techniques to oversee the design of Edge Manager, a platform that empowers the deployment of machine learning models and delivers robust monitoring of system health, performance, and model precision.
Proekspert AS
Product Designer
Tallinn, Estonia
Oct 2018 - Mar 2020
Product Designer
Tallinn, Estonia
Oct 2018 - Mar 2020
Enhancing Digital Products for Telia Finland
Developed new features and redesigned existing functionality for B2C websites, mobile applications, and self-service platforms. This work positively impacted millions of users of digital products provided by leading Finnish telecom company, Telia, balancing user goals with business requirements and translating complex concepts into intuitive flows and interfaces.
Redesigning Fintech Experience
Worked with teams in Estonia, Poland, and the Czech Republic to overcome design challenges for a major consumer lending company, IPF Digital. Gained understanding of customer needs and behaviors across nine different markets, incorporating the impact of unique legal restrictions on UI and UX. Managed separate design systems for two brands under the same corporate umbrella.
Contributing to Agile Development and Mentoring
Provided feedback and guidance to developers and product owners as a member of an Agile development team to ensure high-quality implementation of designs. Mentored a more junior designer and participated in service design workshops to address UX bottlenecks.
Developed new features and redesigned existing functionality for B2C websites, mobile applications, and self-service platforms. This work positively impacted millions of users of digital products provided by leading Finnish telecom company, Telia, balancing user goals with business requirements and translating complex concepts into intuitive flows and interfaces.
Redesigning Fintech Experience
Worked with teams in Estonia, Poland, and the Czech Republic to overcome design challenges for a major consumer lending company, IPF Digital. Gained understanding of customer needs and behaviors across nine different markets, incorporating the impact of unique legal restrictions on UI and UX. Managed separate design systems for two brands under the same corporate umbrella.
Contributing to Agile Development and Mentoring
Provided feedback and guidance to developers and product owners as a member of an Agile development team to ensure high-quality implementation of designs. Mentored a more junior designer and participated in service design workshops to address UX bottlenecks.
Demola
UX/UI Designer
Tampere, Finland
Aug 2015 - Jan 2016
UX/UI Designer
Tampere, Finland
Aug 2015 - Jan 2016
Crafting User Flows for Music Library Management
Collaborated closely with team members to document, translate, and synthesize design concepts into storyboards, animation samples, and prototypes. Defended key deliverables to stakeholders of a Tampere-based start-up involved in developing a music app built on its existing library management system.
Visualizing Music App Concepts Through Prototypes
Took part in design review sessions to validate assumptions, resulting in optimized user journeys and information architecture solutions for businesses and potential customers. Utilized user-centered design methods to inform decision-making and enhance overall UX.
Collaborated closely with team members to document, translate, and synthesize design concepts into storyboards, animation samples, and prototypes. Defended key deliverables to stakeholders of a Tampere-based start-up involved in developing a music app built on its existing library management system.
Visualizing Music App Concepts Through Prototypes
Took part in design review sessions to validate assumptions, resulting in optimized user journeys and information architecture solutions for businesses and potential customers. Utilized user-centered design methods to inform decision-making and enhance overall UX.
TMI Bruno Lofreta
UX/UI Designer
Tampere, Finland
Feb 2016 - Jul 2018
UX/UI Designer
Tampere, Finland
Feb 2016 - Jul 2018
Enhancing Educational Platforms
Provided UX/UI design services for an educational platform specializing in preparatory courses. Ensured scalability and consistency of the platform for educators and students, addressing usability challenges through direct user engagement.
Optimizing UIs for Beverage Can Manufacturing
Collaborated with a leading beverage can manufacturer to create interfaces for production monitoring and quality control systems. Analyzed industry-specific requirements and trends to develop user-focused designs that improved efficiency in manufacturing processes.
Provided UX/UI design services for an educational platform specializing in preparatory courses. Ensured scalability and consistency of the platform for educators and students, addressing usability challenges through direct user engagement.
Optimizing UIs for Beverage Can Manufacturing
Collaborated with a leading beverage can manufacturer to create interfaces for production monitoring and quality control systems. Analyzed industry-specific requirements and trends to develop user-focused designs that improved efficiency in manufacturing processes.