Background & Expertise

Drawing from years of experience across industries like Oil & Gas, Green Energy, and Telco, I focus on turning complex industrial data into clear, useful insights that improve decision-making and operational efficiency. I specialize in data-heavy applications, reimagining complex processes as intuitive designs that bring clarity to workflows, ensuring that solutions meet end users' unique needs and fit smoothly into their daily work.
Throughout my career, I've worked with leading companies such as Telia, Schibsted, Technip Energies, and INEOS to design products that streamline workflows, reduce inefficiencies, and drive measurable results. My background in Media Management and Human-Computer Interaction, combined with practical experience across Finland and Norway, allows me to create designs that work well with emerging technologies like industrial AI and IIoT, aligning with both the practical and strategic goals of the business.

In my current role as a
Senior Product Designer at Arundo Analytics, I develop applications that use advanced analytics and artificial intelligence to unlock business potential and improve operational performance in process industries.

Feel free to reach out at bruno.lofreta@gmail.com or connect with me on LinkedIn
Some of the clients I have worked with:
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