Background & Expertise
I’m an experienced Product Designer with a background spanning industries such as media, finance, telecommunications, and asset-heavy sectors like maritime and petrochemicals. This variety has strengthened my adaptability, while years spent designing data-intense applications for asset management and industrial AI have deepened my understanding of complex systems. I've contributed to several projects for companies such as Telia, Schibsted, Technip Energies and INEOS — building tools that support critical decisions and long-term value.
My academic foundation combines a Master’s in Media Management with studies in Human-Computer Interaction from the University of Tampere. I draw on this blend of theory and practice in every project, informed by professional experience in Finland, Norway, and Estonia. Curiosity drives my continuous learning, with particular interest in data visualization, user research and service design — disciplines that help me translate technical challenges into meaningful user experiences.
In my current role as a Senior Product Designer at Arundo Analytics, I develop applications that use advanced analytics and artificial intelligence to unlock business potential and improve operational performance in process industries.
I’m an experienced Product Designer with a background spanning industries such as media, finance, telecommunications, and asset-heavy sectors like maritime and petrochemicals. This variety has strengthened my adaptability, while years spent designing data-intense applications for asset management and industrial AI have deepened my understanding of complex systems. I've contributed to several projects for companies such as Telia, Schibsted, Technip Energies and INEOS — building tools that support critical decisions and long-term value.
My academic foundation combines a Master’s in Media Management with studies in Human-Computer Interaction from the University of Tampere. I draw on this blend of theory and practice in every project, informed by professional experience in Finland, Norway, and Estonia. Curiosity drives my continuous learning, with particular interest in data visualization, user research and service design — disciplines that help me translate technical challenges into meaningful user experiences.
In my current role as a Senior Product Designer at Arundo Analytics, I develop applications that use advanced analytics and artificial intelligence to unlock business potential and improve operational performance in process industries.
Feel free to reach out at bruno.lofreta@gmail.com or connect with me on LinkedIn
Some of the clients I have worked with:
