CLIENT: IPF Digital
DATE: 2018 - 2019
INDUSTRY: Financial Services
ROLE: Product Designer
Project Overview
IPF Digital is a leading fintech company with a presence in multiple countries, offering online credit solutions through its various brands. One of its core brands, Credit24, provides unsecured personal loans and lines of credit to customers in the Baltic countries, Poland, and Mexico. Since 2006, IPF Digital has focused on expanding financial access to underserved communities, offering small-scale loans through a seamless online application process.
IPF Digital is a leading fintech company with a presence in multiple countries, offering online credit solutions through its various brands. One of its core brands, Credit24, provides unsecured personal loans and lines of credit to customers in the Baltic countries, Poland, and Mexico. Since 2006, IPF Digital has focused on expanding financial access to underserved communities, offering small-scale loans through a seamless online application process.
Design Challenge
As a product design consultant at Proekspert, I was tasked with improving the Credit24 platform to better serve its multi-national markets. The main objectives were to streamline the loan application process, enhance usability, improve mobile optimization, strengthen security, and build trust by clearly presenting loan details.
Given the diverse markets Credit24 serves, we had to account for cultural, linguistic, and regulatory differences across Europe and Latin America. This required working closely with copywriters and legal teams to ensure that the platform not only met compliance standards but also resonated with local users while maintaining a consistent brand identity.
One of the key challenges we faced during this process was integrating security features without compromising user experience. To address this, we embedded robust security measures into an intuitive layout, ensuring that the platform remained both secure and easy to navigate. This approach was essential to aligning with Credit24’s commitment to providing modern financial solutions while upholding stringent compliance standards.
As a product design consultant at Proekspert, I was tasked with improving the Credit24 platform to better serve its multi-national markets. The main objectives were to streamline the loan application process, enhance usability, improve mobile optimization, strengthen security, and build trust by clearly presenting loan details.
Given the diverse markets Credit24 serves, we had to account for cultural, linguistic, and regulatory differences across Europe and Latin America. This required working closely with copywriters and legal teams to ensure that the platform not only met compliance standards but also resonated with local users while maintaining a consistent brand identity.
One of the key challenges we faced during this process was integrating security features without compromising user experience. To address this, we embedded robust security measures into an intuitive layout, ensuring that the platform remained both secure and easy to navigate. This approach was essential to aligning with Credit24’s commitment to providing modern financial solutions while upholding stringent compliance standards.
Outcomes
The redesigned Credit24 platform aimed at:
• Achieve higher conversion rates
• Reduce application abandonment
• Minimize user errors
• Provide a smoother application process
Our focus on user-centered design and regulatory compliance resulted in a platform that aligns with Credit24’s mission to provide responsible financial access. The redesign enhances Credit24's ability to operate seamlessly across diverse global markets, ensuring users can access loans with ease while maintaining ethical lending standards.
The redesigned Credit24 platform aimed at:
• Achieve higher conversion rates
• Reduce application abandonment
• Minimize user errors
• Provide a smoother application process
Our focus on user-centered design and regulatory compliance resulted in a platform that aligns with Credit24’s mission to provide responsible financial access. The redesign enhances Credit24's ability to operate seamlessly across diverse global markets, ensuring users can access loans with ease while maintaining ethical lending standards.